NARS: Fashion-Forward Prestige Makeup with Unshakeable Consumer Loyalty François Nars launched his eponymous cosmetics brand in 1994 with a single product: a lipstick in a shade he called Jungle Red, sold at Barneys New York. His background as a makeup artist for Vogue, Harper’s Bazaar, and some of the world’s most celebrated photographers gave him […]
Category Archives: Brand Guides
Brand Guides, Makeup, Personal Care
Lancome Wholesale: Luxury French Beauty for Discerning Retailers
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Oct
Oct
Lancome: The Most Complete Luxury French Beauty House Lancôme was founded in Paris in 1935 by Armand Petitjean, who launched the brand with five fragrances at an exhibition and immediately attracted global attention. Nearly ninety years later, Lancome has grown into one of the most comprehensive luxury beauty brands in the world — a house […]
12
Oct
Oct
Benefit Cosmetics: The Brand That Built the Brow Category Benefit Cosmetics was founded in San Francisco in 1976 by twin sisters Jean and Jane Ford, who opened a beauty boutique called the Face Place with an $1,100 investment and a philosophy that beauty should be fun, inclusive, and unpretentious. Nearly fifty years later, Benefit, now […]
24
Sep
Sep
The Science-Backed Scalp Care Category: Why It Belongs in Every Wholesale Range Scalp health has emerged as one of the most significant growth areas in hair care over the past decade. Consumer understanding of the scalp-hair connection — the idea that healthy hair growth requires a healthy scalp environment — has expanded substantially, driven by […]
17
Sep
Sep
Garnier: L’Oréal Group’s Natural-Ingredient Mass Market Brand Garnier is one of L’Oréal Group’s four ‘universal brands’, products designed to reach every consumer, in every market, at an accessible price point. Founded in 1904 by Alfred Amour Garnier as a hair lotion company, the brand evolved over the 20th century into a comprehensive hair and skincare […]
14
Sep
Sep
L’Oréal Paris: The World’s Most Comprehensive Hair Care Range L’Oréal Paris is the consumer-facing flagship brand of L’Oréal Group — the world’s largest beauty company — and its hair care range is one of the broadest and most commercially successful in the global mass-prestige market. From the iconic Elvive (Total Repair 5) franchise that has […]
10
Sep
Sep
Redken: Science-Led Professional Hair Care from New York Redken was founded in Los Angeles in 1960 by actress Paula Kent and hairstylist Jheri Redding, driven by a conviction that professional hair care should be grounded in the same scientific principles as pharmaceutical formulation. The brand pioneered the use of proteins and amino acids in hair […]
07
Sep
Sep
Schwarzkopf Professional: 120 Years of Hair Science Hans Schwarzkopf opened his first pharmacy in Berlin in 1898 and launched his first hair care product — a powder shampoo that dissolved in water — the same year. Over 125 years later, the Schwarzkopf brand he created is one of the most globally distributed professional hair care […]
03
Sep
Sep
Moroccanoil: The Brand That Launched the Argan Oil Era Before Moroccanoil, argan oil was an obscure Moroccan export used for culinary and traditional cosmetic purposes by Berber women in the Souss Valley. When Carmen Tal encountered argan oil during a hair treatment in Israel in 2006 and experienced a remarkable transformation in her severely damaged […]
Brand Guides, Hair Care
Kérastase Wholesale: Stocking the Most Prestigious Professional Hair Care Brand
31
Aug
Aug
Why Kérastase Is the Professional Hair Care Brand Salons and Retailers Demand Kérastase was built on a radical premise for 1964: that hair deserved the same scientific precision and luxury investment as skin. Six decades later, it remains the benchmark against which all other professional hair care is measured. Owned by L’Oréal Professional Products Division, […]