Garnier: L’Oréal Group’s Natural-Ingredient Mass Market Brand Garnier is one of L’Oréal Group’s four ‘universal brands’, products designed to reach every consumer, in every market, at an accessible price point. Founded in 1904 by Alfred Amour Garnier as a hair lotion company, the brand evolved over the 20th century into a comprehensive hair and skincare […]
Category Archives: Hair Care
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Sep
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L’Oréal Paris: The World’s Most Comprehensive Hair Care Range L’Oréal Paris is the consumer-facing flagship brand of L’Oréal Group — the world’s largest beauty company — and its hair care range is one of the broadest and most commercially successful in the global mass-prestige market. From the iconic Elvive (Total Repair 5) franchise that has […]
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Redken: Science-Led Professional Hair Care from New York Redken was founded in Los Angeles in 1960 by actress Paula Kent and hairstylist Jheri Redding, driven by a conviction that professional hair care should be grounded in the same scientific principles as pharmaceutical formulation. The brand pioneered the use of proteins and amino acids in hair […]
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Schwarzkopf Professional: 120 Years of Hair Science Hans Schwarzkopf opened his first pharmacy in Berlin in 1898 and launched his first hair care product — a powder shampoo that dissolved in water — the same year. Over 125 years later, the Schwarzkopf brand he created is one of the most globally distributed professional hair care […]
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Sep
Moroccanoil: The Brand That Launched the Argan Oil Era Before Moroccanoil, argan oil was an obscure Moroccan export used for culinary and traditional cosmetic purposes by Berber women in the Souss Valley. When Carmen Tal encountered argan oil during a hair treatment in Israel in 2006 and experienced a remarkable transformation in her severely damaged […]
Brand Guides, Hair Care
Kérastase Wholesale: Stocking the Most Prestigious Professional Hair Care Brand
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Why Kérastase Is the Professional Hair Care Brand Salons and Retailers Demand Kérastase was built on a radical premise for 1964: that hair deserved the same scientific precision and luxury investment as skin. Six decades later, it remains the benchmark against which all other professional hair care is measured. Owned by L’Oréal Professional Products Division, […]