The Stakes of Choosing the Wrong Wholesale Supplier Every year, beauty retailers lose significant sums, and in some cases their entire businesses, to an entirely preventable problem: buying from illegitimate wholesale suppliers. The losses take multiple forms. There is the direct financial cost of purchasing counterfeit products that cannot be sold. There is the regulatory […]
Category Archives: Trust & Safety
22
Jun
Jun
The Counterfeit Beauty Crisis Every Wholesale Buyer Must Understand The global market for counterfeit cosmetics is worth an estimated $5.4 billion annually. Products imitating MAC, Estée Lauder, CeraVe, Chanel, L’Oréal, La Roche-Posay, Kérastase, and nearly every other premium beauty brand are manufactured in unregulated facilities and distributed through grey-market channels worldwide. Beyond the commercial damage […]