China: The World’s Second-Largest Beauty Market and a Critical Wholesale Opportunity China’s beauty and personal care market is forecast to exceed $90 billion by 2028, making it the world’s second-largest beauty market after the United States and the fastest-growing among the top five. Consumer demand for international beauty brands — particularly from the US, France, […]
Category Archives: Strategy
28
Sep
Sep
The Stakes of Choosing the Wrong Wholesale Supplier Every year, beauty retailers lose significant sums, and in some cases their entire businesses, to an entirely preventable problem: buying from illegitimate wholesale suppliers. The losses take multiple forms. There is the direct financial cost of purchasing counterfeit products that cannot be sold. There is the regulatory […]
17
Aug
Aug
Why Fragrance Is One of the Most Attractive Wholesale Categories in Beauty The global fragrance market was valued at approximately $57 billion in 2024 and is growing at around 6.8% annually, outpacing most other beauty categories. Two forces are driving this growth simultaneously: the mass-market premiumisation trend, as consumers trade up from drugstore body spray […]
Brand Guides, Strategy
How to Start a Wholesale Skincare Business in 2026: The Complete Step-by-Step Guide
13
Jul
Jul
The Wholesale Skincare Opportunity Right Now The global skincare market is projected to exceed $190 billion by 2028, driven by three converging forces: rising ingredient literacy among consumers, the normalisation of multi-step skincare routines across demographics, and the expanding global distribution of dermatologist-recommended brands into markets previously dominated by mass-market products. This is an exceptional […]
15
Jun
Jun
Why Beauty Is One of the Highest-Margin Consumer Goods Categories The global beauty and personal care market is projected to exceed $750 billion by 2028. What makes it particularly attractive for retailers and wholesale buyers is its margin profile: few consumer goods categories offer the combination of high brand loyalty, consistent repeat purchase, and premium […]
04
Jun
Jun
Why Your Makeup Brand Selection Defines Your Business Not all wholesale makeup brands are equal. Some drive foot traffic. Some drive margins. Some drive loyalty that turns a first-time customer into a regular buyer who tells three friends. The retailers who understand the difference between these roles — and build a range that fulfils all […]