Bioderma: The Brand That Invented Micellar Water Before Bioderma, micellar water did not exist. The concept of using micellar technology, tiny oil molecules suspended in soft water that attract and trap dirt and makeup without the need for rinsing, was pioneered by Bioderma in 1991 with the launch of Sensibio H2O. What began as a […]
Category Archives: Skincare
Brand Guides, Personal Care, Skincare
The Ordinary Wholesale: How to Stock the Internet’s Favourite Skincare Line
06
Jul
Jul
The Ordinary: The Brand That Democratised Skincare Science The Ordinary launched in 2016 under the DECIEM umbrella with a premise that most of the skincare industry considered naive: that consumers would engage with clinical, ingredient-led skincare if it was priced accessibly and communicated transparently. Within weeks, it was clear that not only would consumers engage […]
Brand Guides, Personal Care, Skincare
La Roche-Posay Wholesale: The Science-Backed Skincare Brand Retailers Need
02
Jul
Jul
La Roche-Posay: The Dermatologist’s First Recommendation La Roche-Posay has achieved a status that every skincare brand aspires to and very few attain: the genuine, unsolicited recommendation of dermatologists and general practitioners. The brand claims endorsement from over 90,000 dermatologists worldwide — a figure built not through marketing spend but through decades of formulating products that […]
Brand Guides, Personal Care, Skincare
CeraVe Wholesale: The Dermatologist-Recommended Brand Your Customers Search For
29
May
May
Why CeraVe Is the Wholesale Skincare Brand of This Generation CeraVe achieved something that very few skincare brands ever manage: it became the answer to a question doctors are asked every day. “What moisturiser should I use?” Developed with dermatologists and built around a patented ceramide technology, CeraVe’s straightforward, science-backed approach resonated deeply with consumers […]